Hand crafted pieces

Renowned for offering both excellent value and personal, informative service, Danny Designer Jeweller is Tamworth’s premium jewellery store, sparking your imagination and satisfying all your jewellery needs. Danny Designer Jeweller is family owned and operated with a fully equipped jewellery workshop. After sourcing only the best materials from world class suppliers, Danny and his two qualified award winning jewellers use their superior craftsmanship to create, redesign beautiful, unique custom designed jewellery for any occasion.  

For polishing, you can do this at any time by yourself with your own jewellery cloth or you can bring it to Danny Designer Jeweller for a professional polish.


are forever...

The value of a diamond is determined by its quality and individual characteristics. Naturally you will want the best quality diamond you can afford.

Before you buy a diamond, it is best to have an understanding of what you are buying so that you are able to make an informed decision.

Learn about cut, clarity colour and carat weight. These qualities are what defines a diamond and are known as the 4 C’s. Obtaining some knowledge and an understanding about the 4 C’s is an important first step towards buying the right diamond.


Cut refers to the shape, proportions, symmetry, and finish or make of the diamond. A Diamond’s cut will influence the brilliance and fire of the diamond, and is what gives a diamond its beauty.


The rarest diamonds are ones that have a colourless grading or diamonds with fancy colours such as greens, blues, reds and pinks. The colour of a diamond has a significant impact on its value. The diamond colour scale ranges from D to Z, D being colourless down to Z which is light yellow. Even though the most valuable diamond is a D colour, a diamond which grades G colour through to J colour will appear nearly colourless.


Most diamonds contain what are called inclusions; these have been caused by the constantly changing conditions during the different phases of the diamond’s creation. Diamonds are graded for clarity under 10 power loupe magnification. Clarity-grades range from Internally Flawless (IF) to Pique 3 (P1 or I1).
While Flawless diamonds are the rarest, a diamond does not have to be flawless to be beautiful.


The weight of a diamond is expressed in carats.
This is the weight of measure that jewellers will use to weigh diamonds. One carat is divided into 100 points. A diamond weighing one quarter of a carat can also be described as weighing 25 points or 0.25 carats. Carat is often confused with the size of a diamond, even though it is actually a measure of weight or a diamond’s mass. The size of a diamond is measured in millimetres. Larger diamonds are found in nature with much less frequency which makes them more valuable.


Fluorescence is the visible light some diamonds emit when they are exposed to invisible ultraviolet rays (UV), which is an essential component of daylight.


Award Winning Jewellers

The Danny Designer Jeweller team have won numerous accolades throughout their careers including the People’s Choice Award and the converted De Beers Designer Award. The DDJ team have also been privileged to designed unique creations for many A-List celebrities including Keith Urban, Lauren Bacall, the Everly Brothers, Deborah Hutton and Sir Elton John just to name a few.


Danny Murphy

Beginning his jewellery career in Sydney, Danny studied at Sydney Design School before moving to Tamworth in1995 to establish his own jewellery business. Since then Danny has confirmed himself as a master jeweller with a reputation for outstanding craftsmanship. Danny and his wife Sharon have three lovely children.

Our Commitment

When you make the decision to purchase a piece from DDJ’s we make the commitment to look after you with complimentary cleaning and inspections for the lifetime of your purchase. In addition, every diamond over 0.50ct comes with an independent diamond certificate indicating the specific grades of your diamond.